Project
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Flume x Coachella AR

Tools
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Unreal Engine
Stypeland

Description
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In 2022, Coachella partnered with Epic Games to incorporate AR visuals into its festival livestream, first of its kind. We worked with Flume’s artistic team to create massive psychedelic 3D images that blended in seamlessly with his stage design and set, floating around the artist and into the Indio sky.

 

Details

Worked with XR studio & agency All Of It Now (AOIN) to developed creative AR elements in collaboration with artists from Epic Games and &Pull as well as the Flume’s creative team.

For technical deployment, AOIN composited and transmitted three camera feeds in real time to be incorporated into the show’s live broadcast. We accomplished this through the use of Stype’s camera tracking hardware and Stypeland plugin for Unreal 4.27.2. Stypeland is one of the most technically transparent AR compositing tools available, and allowed the team to use as much of the native Unreal Engine toolset as possible. AOIN further bolstered integration of AR elements in the show’s stage by utilizing custom 3D AR holdout tools developed in-house, including a custom plugin to read incoming timecode and dynamically adjust active sequences live.

Images

Screenshots from Coachella’s official YouTube feed and documentation images

Press

Credits

Agency: All Of It Now
Client: Coachella, Epic Games, Flume
Unreal Engine Artist: Kevin Peter He